This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Ganesh, S. Search for Related Content Social Bookmarking                         What's this?

Mediating the Imagination: Corporate Involvement in the Production of Centralized Subjectivity

The role of the imagination as a collective property in today's global economy has received much attention. The thesis that modern subjectivity, produced by processes of consumption and constructed in a global cultural economy, is coupled with the expansion of our collective imagination demands qualification. In this article, the author engages in an analysis of themes of gender, religion, and nationalism in discourse produced by participants in an electronic discussion group, to show that the expansion of the imagination under capitalism is inextricably coupled with the centralization of subjectivity. Moreover, this centralization cannot be discussed without reference to corporate interests that mediate it.

Journal of Communication Inquiry, Vol. 24, No. 1, 67-86 (2000)
DOI: 10.1177/0196859900024001005


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?