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The Structuration of Racialized Sport Organizing

West Virginia University, Morgantown

This essay suggests that dynamics of race in/and mediated sport can be productively understood when theorized as an interactive phenomenon that gives rise to micro-macro forms of human-mediated organizing. A theoretical framework of racialized sport organizing is articulated, informed by Giddens' (1984) philosophy of structuration, which provides a productive transition from viewing processes of race in/and sport as only a direct form of mediated influence, to also understanding such processes as a micro-macro phenomenon that becomes pragmatically organized through human-mediated interaction(s). The framework provides heightened theoretical, methodological, empirical, and disciplinary insight into the interactive nature of racialized issues in/and mediated sport, in particular, and to all organized forms of human-mediated communication processes, in general.

Key Words: communication and sport • mediated sport • racialized sport • structuration • sport organizing

Journal of Communication Inquiry, Vol. 32, No. 1, 22-42 (2008)
DOI: 10.1177/0196859907306832


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