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Authenticating Subcultural Identities: African American and Jamaican English in Niche Media

^* To whom correspondence should be addressed. E-mail: an.kuppens{at}ua.ac.be.

	Abstract

This article discusses the hybrid language practices of presenters of hip-hop and reggae programs in Flemish niche media. A qualitative linguistic analysis shows that different varieties of English are employed depending on the particular subcultural affiliation of these programs. In-depth interviews with presenters reveal that in using African American and Jamaican English, they authenticate their subcultural membership vis-à-vis their listeners. It is concluded that by mixing these varieties with standard American English and Dutch, presenters exemplify an adherence to a "hybrid authenticity," in which the global (subcultural) and the local are creatively fused.

First published on September 3, 2008, doi:10.1177/0196859908324705

Journal of Communication Inquiry 2009;33:43.

A more recent version of this article appeared on January 1, 2009


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